Did you watch the Super Bowl? Lots of people watch for the commercials, not the game. With the average 30-second commercial costing $22.5 million, advertisers are known for bringing their A-game to the Super Bowl, so to speak. Here’s a rundown of the funniest, most popular Super Bowl tech ads of all time – in case you were stuck at the IT help desk and missed it.
1984 – Apple MacIntosh
The year 1984 was approached with apprehension for all the kids who grew up being forced to read George Orwell’s novel by that name. After all, wasn’t that the year that Big Brother was supposed to take over our lives and micromanage all our business? Apple played on the Big Brother theme big time with their Super Bowl ad that year, promising that the MacIntosh release on January 24, 1984 would free everyone from the draconian IBM machines. You can see the ad in its entirety here.
2000 – EDS
Fast-forward to the new millennium, just after Y2K failed to send the world into the chaotic spiral that had been promised for the past two years. Business was getting complicated with all the dot-com stuff and trying to meld traditional practices with whatever this Internet-thingie held. Electronic Data Systems (EDS) promised to make this transition seamless for their customers by featuring a Super Bowl ad with a few cowboys. The cowboys weren’t herding cattle; they were herding cats — symbolizing EDS’s ability to simplify the concept of bringing business online. You can see this hilarious spectacle here.
2005 – GoDaddy
Has GoDaddy ever not been controversial with its advertisements? No. Most advertisers had the instinct to shy away from the infamous Janet Jackson “wardrobe malfunction” with Justin Timberlake at Super Bowl XXXVIII in 2004. So GoDaddy boldly ran an ad where the GoDaddy Girl, daringly barely-clad in a tank top, had a similar (though not so revealing) malfunction in front of what seems to be a Congressional hearing. The ad was scheduled to run twice during that Super Bowl, but was pulled by GoDaddy (wearing a smug smile) after the controversy surrounding the first airing. You can see the entire ad here.
The aptly-named Megan Fox also appeared in a super-sexy ad five years later. Fox is advertising Motorola’s new product. Sitting in a bathtub, she snaps a photo and posts it online. Within minutes, transformers had blown, couples were fighting because guys were ogling, and one guy forgets to spot his buddy on a ladder while it falls to the ground. You can see all of the action here.
About Adam Shearin
Adam is an accomplished sales professional with over six years of experience working with mobile applications and cloud-based IT service desk and asset management solutions. Experienced working with a broad range of clients from SMB to Fortune 500, Adam clearly and confidently knows how to best articulate the benefits of multi-tenant SaaS-based ITSM/ITAM software. Adam's service management expertise isn't limited to IT and transcends departments organization-wide, bringing a new level of efficiency and processes to departments that once relied solely on spreadsheets and emails.
Read more articles by Adam