Most enterprise software is boring and a pain to use. Each process takes dozens of actions to complete, often resulting in the user not sure how to take the next action. Usability is a decade (or more!) old and far removed from modern, web based applications that today’s users have grown to love. Innovation from traditional vendors is lost, despite the ongoing, costly, and meaningless software upgrades.
Here are five ways to help bring sexy back to enterprise software:
Functionality and alignment with the task – at its core, the software should help the user get the job done and easily perform the task. Design with the user in mind, not with the enterprise in mind.
Appeal to the end user – better dynamic between the user, process, and end result. Many enterprise products are still engineered to cater to budget owners and decision makers, rather than to the actual user. Low user satisfaction means low adoption rates.
Visually stunning – enterprise software has to be easy to use, simple to understand, and fast to deploy. The “wow factor” is needed to score a big win the users.
Innovation – most enterprise software vendors are still stuck in the 2000’s. While they may be leaders, they have have simply fallen asleep at the wheel. We need fresh and innovative software vendors, mostly born and living in the cloud, to shock the incumbents and drive innovation.
Its in the DNA – new, cloud based software vendors have a different DNA. They adopt agile engineering, rapid innovation, feature iteration and continuous improvement as their core beliefs. They focus on usability, UI and UX before doing any coding and they actually listen to users and not the staid old customer advisory boards. Traditional enterprise vendors don’t have this DNA.