This week, Salesforce launched a new design for its AppExchange store, creating a user-friendly experience to find solutions tailored to customers’ needs. There are thousands of business apps available for a wide variety of needs. Here are some of the new standout features:
There are thousands of apps, so the visual component is the key to avoid overwhelming the customer. The shopping experience gives you large icons with clear pictures and graphics, helping you scan for brand recognition if you’d like. The search bar is where you’d expect (at the top), and the homepage gives you a nice picture of how to navigate.
One really nice feature is the ability to hover over each icon to get a snapshot of what an app does, its price, which devices it can be used with, size of the business it’s typically fit for, and any other Salesforce components you might find valuable (such as Lightning Enabled).
If you like what you see on the snapshot, click the icon to see a full, single-page profile of the app. (Try this one!) It’s complete with relevant screenshots, demos, vitals, and any product detail you can imagine.
Customer profiles control the solutions each individual will see on a homepage. It’s a smarter search experience, and there’s always an option to look for more if the suggestions don’t apply.
AppExchange also features the filters to which we’ve all grown accustomed in the modern shopping experience. You can search through only free apps. You can search by customer ratings or by compatible devices. If you want only the Lightning Ready user experience, you can look only at the apps which offer it.
When sifting through thousands of business tools, it helps to search through only the most popular in your industry. The new design makes it very easy to do so with the “Industry Collections” tab. Click “Healthcare and Life Sciences,” for instance, and your page will immediately present the most popular tools, such as Docusign Electronic Signature.
You can also search for department focused tools. Type “Human Resources” into the search bar, and you’ll find a list beginning with the Human Capital Management app. It’s very easy to find resources that connect the entire organization.
We’re partial to this section, because you’ll find the Samanage Service Desk for Salesforce app within the Service Cloud collection. The reason the “Product Collections” tab is such a great tool is because it categorizes your options based on the ways you’re already using Salesforce products. It’s a snapshot of all the ways your can customize your Salesforce experience.
If your sales team is selling on Sales Cloud, you’ll find a host of other apps you can integrate to help them sell.
If you’re providing customer support on Service Cloud, you’ll find a series of tools for your support team, voice and messaging options, and, in our case, an internal service tool that integrates seamlessly with Service Cloud.
Remember to hover over each icon for snapshots of vital information about the apps. Enjoy your business tool browsing!