One of our sales guys asked why we can’t just put a model in a bikini on our website. Sure that may reduce the bounce rate, but that doesn’t translate into more customers.
From the very beginning, we opted for “design” over Danica (no offense).
The merits to great design can be traced back to 1888 when George Eastman revolutionized the camera with “You press the button, we do the rest” the slogan associated to The Kodak. Photography transitioned from the domain of the Professional and enthusiast to the vacationers who wanted to capture the moment.
In the asset management and service desk space, “ugly” had been the status quo. Good design is more than just aesthetics. It means an intuitive interface and a meaningful experience for the customer.
As amazing as my first iPod was, I look at it now, and it looks like a brick. From the materials to minimal shape changes, the iPod has improved its tactile appeal in addition to its functional appeal.
Yahoo mail or Hotmail was webmail–basically Outlook for the web. Gmail was wowmail. And they didn’t stop there. Google has continued to improve it’s design eliminating anything clunky.
SAManage engineers and designers work tirelessly to avoid or eliminate the clunk factor. Does this mean everyone will love our solution? Nope. Will design alone guarantee customers? Nope. But as more IT professionals embrace the cloud, design becomes a critical factor whether stated or not; the solution has to look “good”. Good design is becoming synonymous with the cloud, widening the gap even further between SaaS and on-premise solutions and requiring so called “hosted solutions” a major rethink.
One of our customers, Centerline, a content marketing agency, drives this point home regarding the merits of design in their blog post titled What the Fiat 500 Can Teach Us About The Power of Design.
Good design has always been a core part of our business strategy. In fact, our engineers are part of our marketing department. Their subtle influences are largely responsible for our word-of-mouth growth.
About Nicole Hollingsworth
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