Apple released the new OS X, Mavericks, on October 22, about three weeks ago. Within the first few days a number of blogs and news sites, such as Techcrunch, reported that “Mavericks is now installed on more than 10% of Macs.” This number contrasts pretty starkly with what we’ve seen in the enterprise-used Macs that are managed through the Samanage platform.
Is Apple already at a 10% adoption rate?
According to NetMarketShare the new, free OS X was running on 10.8 percent of all Mac computers by the first ten days after the release. Another source, Chikita, claimed that Apple passed the ten percent mark even sooner than NetMarketShare says. This number includes both commercial and enterprise users.
Apple is serious about the enterprise
This is important to notice, because Apple has recently been pushing their products into the enterprise. The process that is happening extensively due to BYOD policies is now being encouraged by the company, which has begun introducing enterprise-friendly features. Business Insider highlights some of these, including stronger file security, mass installation, and more secure login tools, in an article that predicted that “enterprises will love Mavericks.”
But enterprises are slow to adopt Mavericks
When we checked with our enterprise customers, the adoption rate we got was only 3% percent! Out of the tens of thousands of Macs that are managed in the Samanage system, only a few hundred have upgraded to Mavericks. The sample we have includes a variety of different companies across many industries and countries.
This has some implications for how well Apple are doing with the enterprise, and means that the numbers everyone is flaunting are a bit misleading. While it’s clear that consumers are starting to fully embrace the new OS X, it seems enterprises are still not ready to do so. Maybe this will change with Apple’s increasing push to present itself as enterprise-friendly.
Is adoption vertical bound?
All that isn’t to say that Mavericks is bad or shouldn’t be adopted. In fact, the Samanage offices are Mac dominated, and our Mavericks adoption rate is already about 68 percent. It could be that our geeky nature is to blame here… But perhaps another factor at work. While enterprises in general are slow to adopt the new OS, the more technology savvy (and often those with younger employees) companies are leading the adoption rate with significantly higher percentages. Maybe it’s the “coolness” of Apple, or maybe it’s more to do with the agility of techy companies – what we know for sure is that we’re loving Mavericks so far.
How do we collect the data?
The customers of Samanage, which range from educational and governmental institutions to high tech companies and financial enterprises, manage their IT through our online platform. The system uses agents that are installed across the network and report back a whole bunch of information – including what operating system each computer is running. We used these agents to find out how many Macs are on Mavericks, and the number was surprisingly low when contrasted with the figures other sources have given.
About Doron Gordon
Doron Gordon is a successful entrepreneur and the founder and CEO of Samanage. Prior to founding Samanage, Doron was a co-founder and VP of sales and marketing at Continuity Software, a leading provider of disaster recovery and high-availability management solutions. Earlier, Doron was a senior manager at BMC Software, a global leader in IT management software. He was also the founder and CEO at Always-On Software, an innovative application service provider.
Read more articles by Doron