IT operations management (ITOM) consists of the day-to-day tasks related to managing technology infrastructure, including individual applications, services, storage, networking, and connectivity. In some companies, basic IT help desk services and asset management takes care of ITOM without extra tools. In other organizations, more powerful help is needed.
ITOM is evolving into an increasingly-important sector, as IT infrastructure continues to mature and require better tools to manage it. The simple IT service desk is, in many cases, evolving into comprehensive IT service support and operations management and adding welcome tools like mobility, collaboration, and better analytics and reporting.
2011 and 2012 Were Good Years for ITOM
According to research by Gartner, the ITOM software market grew by 4.8% in 2012, following an 8.7% increase in 2011. The major ITOM vendors currently are:
- CA Technologies
- BMC Software
However, these big players surrendered some market share in 2012, according to Gartner, as newer, smaller and more agile ITOM vendors grew faster than the market overall. The overall ITOM market grew in 2012 at slightly above the average growth rate for the infrastructure software market, showing that ITOM is becoming increasingly important in IT budgets.
Why Businesses Invest in ITOM
One of the main reasons businesses invest in ITOM is cost containment. ITOM software is a long-term investment that helps organizations utilize existing IT assets more efficiently through automation and asset management. Without IT operations management, inefficiencies can grow and propagate, creating more inefficiencies, and ITOM software is designed to prevent or address this problem.
Today’s Hottest ITOM Segments
Workload automation and IT process automation were two of the biggest ITOM growth segments in both 2011 and 2012. Virtualization management tools, mobility, analytics, reporting, and collaboration are also important segments in the ITOM arena. Promising cloud-computing technologies are key drivers behind many of these important ITOM growth areas.
What Are the Top ITOM Markets and Why?
The three top worldwide ITOM markets currently are North America, Western Europe, and mature Asia / Pacific regions, accounting for nearly 90% of the ITOM market. Since these regions represent older, more-established, and more-complex demands for IT, one can assume that mature, complex IT infrastructure requires more and better tools to manage it.
How Is the ITOM Market Changing?
Smaller players are gaining market share by providing ITOM services at lower costs.
One of the main changes going on in the ITOM market is the declining market share of the big ITOM vendors. ITOM is maturing, and many categories of ITOM are becoming commoditized. Smaller vendors are now able to offer great ITOM tools at a fraction of the cost of the big five vendors. The result is promising new growth for smaller, low-cost ITOM providers.
Samanage offers powerful IT service management software that takes care of a range of ITOM tasks handily and at a reasonable cost. IT service desk software and asset management are two pillars of IT operations management, and Samanage is a top provider of these services. It includes cutting-edge features like mobile support, software license management, and self-service features. IT operations management isn’t a fully mature market yet, but increasing numbers of organizations require operations management tools to contain costs and make the most efficient use of their IT resources.
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