I just downloaded the new iOS 7, and I’m obviously not the only one. And it’s been making me think a lot about how people are considering UI these days. We love good UI here at Samanage, and I’veeven written about how important it’s becoming in the context of enterprise tools.
I think what is super interesting about the conversation that the new operating system has stirred up, is that it has revolved almost exclusively around look and feel – at least from a user rather than professional standpoint. This has glossed over the fact that even though no huge changes were made in underlying functionality, people are clambering to download the upgrade. I heard some reports that there was 50% adoption within the first week of the release!
Although it wasn’t a bug-less release (the blog “Sloppy UI” lists a bunch of issues such as overlapping texts or inconsistent action buttons), I think that some slack can be cut for Apple. They have managed to create a very beautiful system that I think is seriously enhancing people’s experience.
What Apple has done is realign the old system’s look to fit the current trend toward modern minimalism. They’ve done this without compromising intelligent and emotional design. Even though everything is flat and smooth, icons, screens and boxes are sophisticated. Different objects change as you move your screen in a way that emphasizes readability and interactivity. iOS 7’s changes have been a genius move: selling people the same book with a different cover, through this proving again that the cover is just as important as the book itself.
About Doron Gordon
Doron Gordon is a successful entrepreneur and the founder and CEO of Samanage. Prior to founding Samanage, Doron was a co-founder and VP of sales and marketing at Continuity Software, a leading provider of disaster recovery and high-availability management solutions. Earlier, Doron was a senior manager at BMC Software, a global leader in IT management software. He was also the founder and CEO at Always-On Software, an innovative application service provider.
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