Samanage meet Slack…Slack meet Samanage.
“We’re your biggest fan,” Samanage says to Slack.
“Really? Why?” says Slack.
As a fast-paced, and even faster growing start up company, we thought we knew a thing or two about the best processes and ways to keep a global organization connected. Funny thing is, we are so agile and hyper-focused on our customers, that we didn’t realize we were drowning in emails (and when I say drowning, I mean the “reply all” button was a fan favorite around here).
That’s when Samanage was introduced to Slack in all it’s glory. From Australia to the Netherlands, from Israel to Cary, North Carolina, adopting Slack across the organization diminished the oceans between us and created a global corporate culture that most will never see in their lifetime.
So, why am I telling you all of this? There are billions (yes, BILLIONS) of emails crossing the ethernets each year. And, what most organizations don’t understand is that there is a better, more efficient, less chaotic way to communicate. Here are eight ways that Slack has replaced email across Samanage:
1. Sales Celebrations
When you’re a growing global organization, each and every sale should be celebrated. The problem we were faced with in the days of email was that each time a notification went out regarding a sale, each team member would “reply all” to congratulate the person that made the sale. This is awesome with five people, but with over 100? Nope! With Slack in place, celebrations from each sale are relegated to one channel and automatically pulled from Salesforce. Team members can choose to just use an emoji to react to the sales or give a personal shout out. Either way, it’s email-free!
2. Birthday and Get Well Greetings
We love our team, like seriously LOVE our team. When something big is happening in their lives, we want to immediately give them a personal shout out. That’s where our #team-world-happenings channel comes in. One person can wish another a happy birthday, then the rest of the organization can react with an emoji or personalize a message. Basically, this means that there aren’t “Happy Birthday” greetings rolling into someone’s inbox three days late in the chain.
3. Tech Support
You’re on a call, walking a customer through the product. You’re on your own today because the technical team is double booked. What do you do when they stump you with a technical question? Or, two? Or, three? You jump into a Slack channel that is constantly monitored by the product engineers and technical services team, pose the question(s), and wait a matter of minutes to get a response from North Carolina or Israel. Easing the burden growing on the technical team, Slack allows different teams to participate in multiple calls at one time, encouraging better service to the customer, while keeping the team agile without growing headcount.
4. Content Sharing
Okay, I’m a little biased to this point. As the content producer, the bigger the company became the harder it was to ensure that all of the team members that could utilize the content were receiving it. That’s when we moved content sharing to Slack. Sometimes it all lives in one channel, sometimes it is dispersed throughout a few of the team channels — but either way, it reaches the intended audience who can gain the most benefit out of using it. You might cringe when someone says “Content is King,” but to those who need it and use it, having a specific place to find it (that isn’t an inbox) can be a game changer during a conversation with a potential customer.
5. Team Discussions
Sometimes you just need a sounding board with your teammates. Or, maybe, your team is awaiting approval from one person and you want to check in on the status of it. Individual channels for teams through Slack have given focus to those discussions. There’s no need for flowery replies or hunting down those that may sit a few desks away. We can now talk it out through one channel, while keeping others out of our discussion until we’re ready to share it more publicly.
6. Company-Wide Discussions
It’s true, sometimes there is news so big that everyone needs to be in the loop from every corner of the globe. And, there’s a channel for that. In one place, without any emails being exchanged, the entire organization is briefed, notified, or updated on different occurrences.
7. Competitor Information Sharing
Competitor stories can come from many different places. Whether it’s insider information or a potential customer tells you about some shady practices, tracking those stories and debunking their truths is critical. With a Slack channel dedicated to competitor insights, email chains of people arguing over the truth of a statement quickly diminishes and grows into a great real-time discussion about how those insights can be applied to the sales, marketing, or services discussions.
8. Social Media Advocacy
How do you make employees your biggest social advocates? You make it easy for them to find what’s going out on social, and make it even easier for them to share it from their own personal accounts. There’s a big push lately for companies to invest in employee advocacy platforms or content platforms, and what we’ve done at Samanage is automated how social is pulled into a Slack channel. Employees can choose how they are notified (if they are notified at all) about anything new on that channel. When they are ready, they become a part of the brand voice and brand growth by sharing the posts that are curated for them through Slack.
Still unsure about how a tool, like Slack or even say…Samanage, can truly impact and alter the amount of emails in your world? There’s a lot more to come this month.
About Danielle Livy
Danielle is the Senior Director, Marketing at Samanage. She has wide-ranging experience in content production, social media marketing, public relations, and brand messaging. Her happy place is sitting by the lake with a cold beverage in hand, with the occasional water ski session.
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