Today, the whole world of social media is readily accessible through mobile devices. At the same time, analytics and cloud computing are changing how businesses of all types and sizes provide services and learn about customers.
These four disruptive technologies, social, mobile, analytics, and cloud (SMAC) are acting together to enable a new generation of tech trends, far surpassing today’s technology in terms not only of scale, but of impact as well.
Corporate IT started out in an era of mainframes, then moved on to mini-computers, personal computers, client-server setups, and now the web. SMAC makes up much of the architecture of corporate IT today. Here’s how SMAC is changing things.
The Promise of SMAC
Sometimes smaller organizations are more agile at adopting innovation in the workplace, while larger enterprises may have a harder time keeping up due to entrenched practices on a large scale. SMAC, however, promises to change all that, redefining enterprise IT and driving IT decisions for a long time to come, according to a Capgemini report titled “Accelerate Your Transformation: Social, Mobile, and Analytics in the Cloud.” The so-called SMAC stack promises to eliminate geographic barriers, lower costs, and make businesses run better.
Social technology enables rapid creation and sharing of content, better collaboration, and wider information distribution. Mobile technologies have brought about an era where large numbers of people are connected all the time, and can access information easily. Analytics are used to enhance supply chains and optimize customer relationship management. Throw in big data, and vast new analytic techniques will add more insight. The cloud is the foundation of many organizations’ IT ecosystems today, increasing agility, scaling easily, and cutting costs.
How SMAC Addresses New Business Needs
Businesses in all industries are becoming increasingly revenue focused, as they strive for a sustainable competitive edge while providing strong customer service and being conscious of costs at all times. Doing all this requires flexibility, great insight into their industry and customers, and connection to customers, vendors, and trading partners. SMAC lends itself to addressing all these new business necessities.
With over a billion subscribers, social media is already disrupting marketing and selling, while many processes are shifting from PCs and laptops to smartphones and tablets. Today there are around 4.5 billion mobile users around the world, and expansion of 3G and 4G networks are driving tremendous growth in mobile apps. Analytics are learning to cope with the huge amounts of data generated every year, offering staggering potential across industries as diverse as financial services and pharmaceuticals. Meanwhile, the cloud is improving productivity and lowering barriers to entry.
No industry is unaffected by SMAC, and small businesses could benefit most.
SMAC in the Workplace
SMAC isn’t just customer-facing, however. Employees – particularly digital natives – are used to anytime, anywhere connectivity, and have little intention of giving that up in the workplace. It’s not uncommon for people to use three devices for work, and if growth in wearable devices like smart glasses and smart watches increases, this number could increase appreciably. Business applications are increasingly embracing the promises of consumer tech to enhance productivity and keep costs contained.
Naturally, this puts pressure on IT departments to provide SMAC technology integration and management. Mobile device management (MDM), mobile application management (MAM), and social platforms are all being integrated into the employee end-user experience. IT infrastructure will need to process ever-increasing amounts of data, learn from this information, and help businesses make smarter decisions.
To master SMAC, IT teams will have to learn how to develop and deploy applications and infrastructures while supporting a new work style for employees. And they’ll have to understand how SMAC transforms business processes, and deal with data scale and velocity that they’ve not encountered before. Easy-peasy, right?
SMAC, along with big data, BYOD, and “smart” everything, is a buzzword your IT team will encounter in coming years. Make sure your organization’s IT infrastructure is supported by a powerful IT service desk and IT asset management solution like Samanage. A true cloud solution, Samanage empowers your IT team to ensure your IT infrastructure runs as it should, so it can support the big new demands being made of it.
About Adam Shearin
Adam is an accomplished sales professional with over six years of experience working with mobile applications and cloud-based IT service desk and asset management solutions. Experienced working with a broad range of clients from SMB to Fortune 500, Adam clearly and confidently knows how to best articulate the benefits of multi-tenant SaaS-based ITSM/ITAM software. Adam's service management expertise isn't limited to IT and transcends departments organization-wide, bringing a new level of efficiency and processes to departments that once relied solely on spreadsheets and emails.
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