Business is about idea and execution. Execution requires processes. Good execution requires well defined processes. Most businesses execute well when it comes to their core business, but have arcane internal processes that only made sense when the company size was five people.
Just as a business can outgrow an office space, they too can outgrow old technology. One is more apparent than the other. If you’re squeezed in like sardines in an office, it’s obvious it’s time to move. Technology is closely tied to business process which makes it less tangible, hence it goes unnoticed.
Most ancillary processes aren’t that well thought out. They are workarounds resulting from the growth of the business. For many small businesses, technology is an area with many ad hoc methods—just enough to get by.
Consultants would recognize this and leap towards process improvement. But the real problem doesn’t lie there. The real culprit is found in the mindset and perceptions of the business owner or management team. They perceive themselves smaller than they are. And that perception influences their decisions.
I have no budget.
With a small business, what really gets budgeted? In most cases, it’s the things that are part of the core business function and the things that will keep them afloat. Everything else is perceived as an expense. A business can benefit a great deal by systematically going through each of their processes and examining whether it’s being executed in the most efficient and cost-effective way.
I don’t have the time.
Time is a commodity that poses a challenge to everyone. Most small businesses err on the side of familiarity over efficiency. It’s a costly fallacy. The initial dip in productivity during the learning curve is far outweighed by the benefits of long-term efficiencies. When it comes to technology, those benefits are returning exponentially.
I’m too small.
This goes back to the mindset I mentioned earlier. Businesses are dismissing their potential to maintain the belief that they are too small to make wiser decisions. Can a business ever be too small to implement a better technology that is within their means?
Although these are commonly used excuses for small businesses to not make a change, in the end, it’s the business that is being hurt. When it comes to procrastinating on technology initiatives, the price is paid by your employees and your customers, hence your revenue and profits.
Carl Rogers said, “It’s never too late to have a happy childhood.”
When it comes to business, “You’re never too small to make smart technology decisions.”
About Matt Shanklin
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